Watching beauty bloggers and social media influencers on Instagram is like peering into another world full of perfect lighting and flawless skin; colorful, fun, and full of promise. It’s no wonder we love to get lost in infinite scrolling, looking for new beauty brands to try out ourselves. Marketers haven’t overlooked this fact, as they steer towards a more and more social sales setting. That’s exactly why social selling beauty apps like Mira are on the rise.
Mira is a beauty app (on iOS app store) & platform that combines e-commerce and the world’s largest catalog of beauty products with vivid content and an energetic community of like-minded beauty advocates, which has created a whole new digital shopping experience for beauty and skincare products. So, what exactly is social selling and why is it suddenly so important?
Everything You Need to Know About Social Selling
Prepare to have your mind blown, in the near future people will be spending more time on average using apps on their smartphones than they do watching TV. A big difference between watching TV for entertainment and scrolling social media for entertainment is the ability to shop. We’re entering an era where 30% of consumers are saying they are ready to buy straight from social media and 70% say they use apps like Instagram to find new beauty brands to try.
Social selling means that sales are generated and completed without leaving the app. That means if you see something you like on an IG post, you’ll be able to buy that product right then and there. Eliminating steps means fewer sales lost along the way. It will greatly increase impulse buying and entertainment shopping. As pop star and shopping enthusiast Ariana Granda said, “I see it, I like it, I want it, I got it.”
Social media is prime for selling because they already leverage storytelling, beautiful photos, and video to engage consumers. Also, marketing via helpful makeup tips is becoming increasingly popular and has been shown to result in more sales that traditional e-mail marketing.
Using Mira To Discover New Beauty Brands & Products
Mira helps beauty enthusiasts find, compare, and purchase the best beauty and skincare products with personalized recommendations to give them the best match possible. Having the most expansive beauty catalog in the world, Mira showcases over 2,000 beauty brands and 50,000 makeup & skincare products for shoppers all types and tastes to easily choose from.
You would think it would be easy to be overwhelmed by having so many choices, but Mira uses artificial intelligence (AI) and deep machine learning to crunch the numbers behind the scenes and serve up the very best custom options for individual users. This is going to save you dozens of hours of screen time and allow you to more fully enjoy the shopping experience.
Build your own beauty influence circle by watching and creating detailed reviews and tutorials. Share your personal experiences with friends and fellow makeup lovers from all over the world. With Mira it’s easy to find the best beauty products, tailors specifically to your needs and look you are trying to achieve.
Buy all of your next beauty products with confidence after reading helpful reviews from everyday people and beauty experts alike with this engaging mobile & web beauty app that’s set to change the way we shop online for makeup & skincare forever.