RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.
In most cases your browser will simply display the XML code of the RSS feed … which does not go far in making internet users comftorable with RSS.
Heck, if you didn’t know what RSS was and clicked on an RSS button only to get a page full of code you don’t understand, would that aid in turning you in to an RSS user?
Probably no. And much worse, you’d probably never consider clicking on one of those buttons again, at least not any time soon.
Consequently, if as a marketer you’re trying to generate RSS subscribers, simply using an RSS subscribe button is the worst way to go for you and for the RSS industry as a whole as well.
So, what alternatives are there?
a] CREATE AN RSS PRESENTATION PAGE
If you’re trying to generate RSS subscribers from your site and are targeting audiences that might not be farmiliar with RSS, you need at least a basic presentation of what RSS is on your site, and you need to link to that either directly from the RSS subscribe buy youtube subscribers or from a location right next to that button, like you can see on the MarketingStudies.net example.
On this page you should explain in easy-to-understand terms what RSS is, how your visitors can use it and how they’ll benefit, and then provide links to some RSS readers and again links to your RSS feeds.
This page will be instrumental in telling your visitors about RSS and helping them subscribe to your feeds.
And of course, the feeds themselves and the RSS presentation page should be promoted in prominent locations on your website, especially directly below your e-mail e-zine subscription box and, if you’re publishing topic oriented feeds, next to their respective topics on the site, just as Lockergnome.com is doing.